Fin & Feather

Fin's fishing department, circa 1989: John, Dan, Todd & Larry.


Our fishing staff live to be on the water, and they've got a whole lot more to share with you than just some tall fish tales. If you're looking for advice on which lures to use in a particular setting, or some line options for your rod & reel setup, these guys won't let you down. 

Baits & Lures

Although these terms are sometimes used interchangeably, they do have distinct meanings. Fishing bait is any substance used to attract and catch fish. Traditionally, nightcrawlers, insects, and smaller bait fish have been used for this purpose. A fishing lure is a type of artificial fishing bait which is designed to attract a fish's attention. The lure uses movement, vibration, flash and color to bait fish. Many lures are equipped with one or more hooks that are used to catch fish when they strike the lure. We carry a wide selection of bait and lures in a plethora of shapes, sizes and colors.

Some of our most popular models include:

  • Rick Clunn Sticks: a jerk-bait, great for catching walleye & bass
  • Booyah Spinner Baits
  • Charlie Brewer Crappier Sliders (we're Iowa's #1 source!)
  • Yum Dinger Worms
  • Lunker Hunt Frogs: Looks like a frog, moves like a frog...doesn't taste like a frog.