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  • PowerBait Power Swimmer | 2in | 5cm | Model #PBCPS2-BMG
    Berkley

    PowerBait Power Swimmer | 2in | 5cm | Model #PBCPS2-BMG

    $6.99
    1 color available
    Color options for PowerBait Power Swimmer | 2in | 5cm | Model #PBCPS2-BMG

    Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

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    $6.99
  • PowerBait Attractant | Walleye | Model #BAWA8
    Berkley

    PowerBait Attractant | Walleye | Model #BAWA8

    $7.99
    1 color available
    Color options for PowerBait Attractant | Walleye | Model #BAWA8

    Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species and 2 oz or 8 oz bottles.

    $7.99
  • Gulp! Minnow | Model #GMI2-BSH
    Berkley

    Gulp! Minnow | Model #GMI2-BSH

    $8.49
    1 color available
    Color options for Gulp! Minnow | Model #GMI2-BSH

    The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

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    $8.49
  • Gulp! Minnow | 2 1/2in | 6cm | Model #GMI2-WMPR
    Berkley

    Gulp! Minnow | 2 1/2in | 6cm | Model #GMI2-WMPR

    $8.49
    1 color available
    Color options for Gulp! Minnow | 2 1/2in | 6cm | Model #GMI2-WMPR

    The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

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    $8.49
  • Gulp! Alive! Leech | Model #GAFPL3-BL
    Berkley

    Gulp! Alive! Leech | Model #GAFPL3-BL

    $21.99
    1 color available
    Color options for Gulp! Alive! Leech | Model #GAFPL3-BL

    Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

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    $21.99
  • Flicker Shad | 5/16 oz | 2 3/4in | 7cm | 6 | 11'-13' | 3.4m-4.0m | Model #FFSH7M-HDTFS
    Berkley

    Flicker Shad | 5/16 oz | 2 3/4in | 7cm | 6 | 11'-13' | 3.4m-4.0m | Model #FFSH7M-HDTFS

    $6.99
    1 color available
    Color options for Flicker Shad | 5/16 oz | 2 3/4in | 7cm | 6 | 11'-13' | 3.4m-4.0m | Model #FFSH7M-HDTFS

    Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates ...

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    $6.99
  • Flicker Shad | 5/16 oz | 2 3/4in | 7cm | 6 | 11'-13' | 3.4m-4.0m | Model #FFSH7M-HDSML
    Berkley

    Flicker Shad | 5/16 oz | 2 3/4in | 7cm | 6 | 11'-13' | 3.4m-4.0m | Model #FFSH7M-HDSML

    $6.99
    1 color available
    Color options for Flicker Shad | 5/16 oz | 2 3/4in | 7cm | 6 | 11'-13' | 3.4m-4.0m | Model #FFSH7M-HDSML

    Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates ...

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    $6.99
  • Flicker Shad | 5/16 oz | 2 3/4in | 7cm | 6 | 11'-13' | 3.4m-4.0m | Model #FFSH7M-FLCL
    Berkley

    Flicker Shad | 5/16 oz | 2 3/4in | 7cm | 6 | 11'-13' | 3.4m-4.0m | Model #FFSH7M-FLCL

    $6.99
    1 color available
    Color options for Flicker Shad | 5/16 oz | 2 3/4in | 7cm | 6 | 11'-13' | 3.4m-4.0m | Model #FFSH7M-FLCL

    Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates ...

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    $6.99
  • Flicker Shad | 3/16 oz | 2in | 5cm | 8 | 9'-11' | 2.7m-3.4m | Model #FFSH5M-SLPB
    Berkley

    Flicker Shad | 3/16 oz | 2in | 5cm | 8 | 9'-11' | 2.7m-3.4m | Model #FFSH5M-SLPB

    $6.99
    1 color available
    Color options for Flicker Shad | 3/16 oz | 2in | 5cm | 8 | 9'-11' | 2.7m-3.4m | Model #FFSH5M-SLPB

    Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates ...

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    $6.99
  • Flicker Shad | 3/16 oz | 2in | 5cm | 8 | 9'-11' | 2.7m-3.4m | Model #FFSH5M-SLMS
    Berkley

    Flicker Shad | 3/16 oz | 2in | 5cm | 8 | 9'-11' | 2.7m-3.4m | Model #FFSH5M-SLMS

    $6.99
    1 color available
    Color options for Flicker Shad | 3/16 oz | 2in | 5cm | 8 | 9'-11' | 2.7m-3.4m | Model #FFSH5M-SLMS

    Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates ...

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    $6.99
  • Flicker Shad | 3/16 oz | 2in | 5cm | 8 | 9'-11' | 2.7m-3.4m | Model #FFSH5M-PW
    Berkley

    Flicker Shad | 3/16 oz | 2in | 5cm | 8 | 9'-11' | 2.7m-3.4m | Model #FFSH5M-PW

    $6.99
    1 color available
    Color options for Flicker Shad | 3/16 oz | 2in | 5cm | 8 | 9'-11' | 2.7m-3.4m | Model #FFSH5M-PW

    Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates ...

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    $6.99
  • Flicker Shad | 3/16 oz | 2in | 5cm | 8 | 9'-11' | 2.7m-3.4m | Model #FFSH5M-FTHP
    Berkley

    Flicker Shad | 3/16 oz | 2in | 5cm | 8 | 9'-11' | 2.7m-3.4m | Model #FFSH5M-FTHP

    $6.99
    1 color available
    Color options for Flicker Shad | 3/16 oz | 2in | 5cm | 8 | 9'-11' | 2.7m-3.4m | Model #FFSH5M-FTHP

    Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates ...

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    $6.99
  • Flicker Shad Shallow | 1/6 oz | 2in | 5cm | 8 | 2'-4' | 0.5m-1.2m | Model #FFSH5S-FTCC
    Berkley

    Flicker Shad Shallow | 1/6 oz | 2in | 5cm | 8 | 2'-4' | 0.5m-1.2m | Model #FFSH5S-FTCC

    $6.99
    1 color available
    Color options for Flicker Shad Shallow | 1/6 oz | 2in | 5cm | 8 | 2'-4' | 0.5m-1.2m | Model #FFSH5S-FTCC

    Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers...

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    $6.99
  • Flicker Shad Jointed | 1/3 oz | 2 3/4in | 7cm | 6 | 7'-9' | 2.1m-2.7m | Model #FFSH7J-SLSM
    Berkley

    Flicker Shad Jointed | 1/3 oz | 2 3/4in | 7cm | 6 | 7'-9' | 2.1m-2.7m | Model #FFSH7J-SLSM

    $7.99
    1 color available
    Color options for Flicker Shad Jointed | 1/3 oz | 2 3/4in | 7cm | 6 | 7'-9' | 2.1m-2.7m | Model #FFSH7J-SLSM

    Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag - ...

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    $7.99
  • Flicker Shad Jointed | 1/3 oz | 2 3/4in | 7cm | 6 | 7'-9' | 2.1m-2.7m | Model #FFSH7J-SLMS
    Berkley

    Flicker Shad Jointed | 1/3 oz | 2 3/4in | 7cm | 6 | 7'-9' | 2.1m-2.7m | Model #FFSH7J-SLMS

    $7.99
    1 color available
    Color options for Flicker Shad Jointed | 1/3 oz | 2 3/4in | 7cm | 6 | 7'-9' | 2.1m-2.7m | Model #FFSH7J-SLMS

    Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag - ...

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    $7.99
  • Flicker Shad Jointed | 1/3 oz | 2 3/4in | 7cm | 6 | 7'-9' | 2.1m-2.7m | Model #FFSH7J-HDYLP
    Berkley

    Flicker Shad Jointed | 1/3 oz | 2 3/4in | 7cm | 6 | 7'-9' | 2.1m-2.7m | Model #FFSH7J-HDYLP

    $7.99
    1 color available
    Color options for Flicker Shad Jointed | 1/3 oz | 2 3/4in | 7cm | 6 | 7'-9' | 2.1m-2.7m | Model #FFSH7J-HDYLP

    Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag - ...

    View full details
    $7.99
  • Flicker Shad Jointed | 1/3 oz | 2 3/4in | 7cm | 6 | 7'-9' | 2.1m-2.7m | Model #FFSH7J-FTFT
    Berkley

    Flicker Shad Jointed | 1/3 oz | 2 3/4in | 7cm | 6 | 7'-9' | 2.1m-2.7m | Model #FFSH7J-FTFT

    $7.99
    1 color available
    Color options for Flicker Shad Jointed | 1/3 oz | 2 3/4in | 7cm | 6 | 7'-9' | 2.1m-2.7m | Model #FFSH7J-FTFT

    Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag - ...

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    $7.99
  • Berkley

    FireLine | 125yd | 114m | 8lb | 3.6kg | Model #BUFLFS8-GG

    $24.99
    1 color available
    Color options for FireLine | 125yd | 114m | 8lb | 3.6kg | Model #BUFLFS8-GG

    New and improved FireLine is smoother, tougher, and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5X's...

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    $24.99
  • Berkley

    FireLine | 125yd | 114m | 4lb | 1.8kg | Model #BUFLFS4-GG

    $24.99
    1 color available
    Color options for FireLine | 125yd | 114m | 4lb | 1.8kg | Model #BUFLFS4-GG

    New and improved FireLine is smoother, tougher, and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5X's...

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    $24.99
  • Cherrywood HD Ice Spinning Combo | 24" | Ultra Light | 2-4lb | Model #BCWICE24UL-CBO
    Berkley

    Cherrywood HD Ice Spinning Combo | 24" | Ultra Light | 2-4lb | Model #BCWICE24UL-CBO

    $29.99
    1 color available
    Color options for Cherrywood HD Ice Spinning Combo | 24" | Ultra Light | 2-4lb | Model #BCWICE24UL-CBO

    The Berkley Cherrywood HD Ice spinning combo is an ultralight combo designed to help you ice fish all day long. Featuring a lightweight graphite sp...

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    $29.99
  • Gulp! Alive! Corn | Model #GAJCN-Y
    Berkley

    Gulp! Alive! Corn | Model #GAJCN-Y

    $6.99
    1 color available
    Color options for Gulp! Alive! Corn | Model #GAJCN-Y

    Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

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    $6.99
  • Gulp! Alive! Minnow | 1in | 3cm | Model #GAJMI1-BS
    Berkley

    Gulp! Alive! Minnow | 1in | 3cm | Model #GAJMI1-BS

    $6.99
    1 color available
    Color options for Gulp! Alive! Minnow | 1in | 3cm | Model #GAJMI1-BS

    Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

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    $6.99
  • Gulp! Alive! Minnow | 1in | 3cm | Model #GAJMI1-SMLT
    Berkley

    Gulp! Alive! Minnow | 1in | 3cm | Model #GAJMI1-SMLT

    $6.99
    1 color available
    Color options for Gulp! Alive! Minnow | 1in | 3cm | Model #GAJMI1-SMLT

    Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

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    $6.99
  • Gulp! Alive! Minnow | 1in | 3cm | Model #GAJMI1-ES
    Berkley

    Gulp! Alive! Minnow | 1in | 3cm | Model #GAJMI1-ES

    $6.99
    1 color available
    Color options for Gulp! Alive! Minnow | 1in | 3cm | Model #GAJMI1-ES

    Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

    View full details
    $6.99