Fishing Lures

As its name implies, the Vibrato has a natural vibrating action. But unlike typical vibrating lures it vibrates on the fall, when jigged, twitched,...

The forged Egg / Caddis is a strong and reliable hook made for Egg and Caddis larva patterns. The kirbed hook point makes for easy hookset and hold...

Not a mono, fluoro, or braid -- The Next Generation in Fishing Line! Our longest casting line! Spinning reel anglers will experience exceptional ca...

Designed specifically with women anglers in mind, the Pflueger Lady Trion spinning combo features custom grip lengths, proper size reels, and speci...

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet strength. 20...

With Berkley, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.

Not a mono, fluoro, or braid -- The Next Generation in Fishing Line! Our longest casting line! Spinning reel anglers will experience exceptional ca...

Not a mono, fluoro, or braid -- The Next Generation in Fishing Line! Our longest casting line! Spinning reel anglers will experience exceptional ca...

Not a conventional braid and certainly not a monofilament, thermally fused Fireline changed the fishing line landscape forever! Thermally fused Fir...

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet strength. 20...

The Best Trilene XT Ever - Extra Tough for rough fishing conditions! Today's formula is over 45% more flexible PLUS has improved abrasion resistanc...

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet strength. 20...

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet strength. 20...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species and 2 oz or 8 oz bottles.

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species and 2 oz or 8 oz bottles.

Shakespeare has packed the legendary strength and durability of Ugly Stik into a combo just for kids!

Ugly Stik GX2 Youth Spinning combo is the perfect choice for youth anglers. Including the same great features as the mens' and ladies' combos, the ...

Ugly Stik has designed this series specifically for catfish. Ugly Stik catfish combos feature Ugly Tech construction, Ugly Tuff guides, and the Ugl...

Fun, colorful, and a great value. The Navigator is perfect for all anglers.