Fishing Lures

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same ...

SpiderWire Stealth is made from Dyneema, The World's Strongest Fiber! Available in Moss Green for low-visibility underwater and Hi-Vis Yellow for v...

THE STANDARD OF DEPENDABILITY - The perfect balance of strength, sensitivity, suppleness and abrasion resistance to give anglers the upper hand in...

THE SMOOTH CASTING FLUOROCARBON - FluoroCast is a true fluorocarbon that casts like a nylon monofilament.

Swimming Paddletails are all pre-rigged and combine round head jigheads with 2" bodies ready to catch any predatory fish with their lifelike, irres...

Min-O-Spins resemble small fleeing shiners that can be cast and retrieved or trolled for all predatory fish.

Micro-fine feathers move under the most subtle of water movements, tantalizing even the most finicky fish. Gold plated hooks are preferred amongst ...

Swimming Grubs are all pre-rigged and combine round head jigheads with 3" grubs ready to catch any predatory fish.

Invented in 1923, the Johnson Silver Minnow is the Original Weedless Wonder. Comes out clean and weed-free! Thirty-five degree wobble rocks back an...

As its name implies, the Vibrato has a natural vibrating action. But unlike typical vibrating lures it vibrates on the fall, when jigged, twitched,...

Crappie Buster Spin'R Grubs are all about action, found in the whipping tail of the grub or the vibratory spin of the blade. Spin'R Grubs can be us...

When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley components can handle the toughest tests.

When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley components are guaranteed to handle the toughe...

Berkley branded spinner rigs at an affordable price point! The rigs feature a variety of staple colors and blade styles. The blades come in a varie...

When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley components can handle the toughest tests.

When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley components can handle the toughest tests.

The new Berkley Fusion19Tungsten Jigs are compact, versatile jigs that pair with your favorite soft plastics. High density tungsten allows for a sm...

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong, and engineered for reliable performance - fish after fis...

When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley components can handle the toughest tests.

When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley components can handle the toughest tests.

Berkley Fusion19hooks are for everyone, from the novice to the avid angler. The Weighted Wacky head features a hook bend ideal for wacky rigging so...

The Berkley Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fished both vertically over st...

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Superline EWG is a larger diameter hook designed to fish braid in ...