Fishing

Built on the same compact, rigid and versatile platform as the popular SLX bait casting reel, with the addition of Shimano's unique DC Braking tech...

Shakespeare Salamander provides young anglers with confidence-building gear that looks cool too!

The Slow Death Aberdeen Hook is an Aberdeen style pattern with a special kinked shank that, when threaded with half of a nightcrawler/earthworm and...

Swimming Paddletails are all pre-rigged and combine round head jigheads with 2" bodies ready to catch any predatory fish with their lifelike, irres...

Swimming Grubs are all pre-rigged and combine round head jigheads with 3" grubs ready to catch any predatory fish.

Swimming Grubs are all pre-rigged and combine round head jigheads with 3" grubs ready to catch any predatory fish.

A tradition of innovation and technology is what we relied on while building the all-new Fenwick Eagle. There are expectations from anglers when yo...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The Berkley horizontal rod rack saves space while neatly and securely storing up to 4 or 6 complete rod and reel combos. Use enclosed screws to att...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag - ...

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag - ...

Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of...

One of the things that ensures success on the FLW Tour for Scott Canterbury is versatility. True to Scott’s persona, his signature Dirty Jigs Scott...

Designed for hard-thumping action with a medium-slow to medium retrieve, MAGDRAFT’s tail kicks into gear quickly, sending vibrations throughout the...

River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rotate...

With its hidden hook design, the Megabass® Dark Sleeper persuades bottom-oriented bass to feed even when they don't want to. When ultimate stealth ...

Reverse image LCD display dark screen, illuminated background and light text enhances outdoor viewing. Directional pad operation. 8 storage locatio...

Stick Jacket fishing rod covers are made of a tough polyethylene fiber, are virtually impervious to salt and will not mold or mildew. The unique br...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent a...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent a...