Shimano Fishing

Shimano engineered the Convergence series of casting and spinning rods utilizing quality components and blanks with versatile actions to meet the n...

The all-new SLX series of rods provides anglers with a revamped and eye-catching aesthetic coupled with new Shimano rod technology to deliver tourn...

The all-new SLX series of rods provides anglers with a revamped and eye-catching aesthetic coupled with new Shimano rod technology to deliver tourn...

Arriving from its proving grounds in Japan, the battle-tested BT BAIT is now available in North America in both slow-sink and floating models. The ...

The Shimano BT Spin is a solid-swimming tailspin that can be fished in a variety of situations while leveraging assorted retrieval cadences and sty...

Expanding upon the reputation that has made the SLX series of low-profile reels a household name, the all-new SLX XT A adds to the benefits seen wi...

Shimano's legendary prowess in DC technology continues with the addition of the all-new Curado DC 200, an expansion to the tournament-proven Curado...

Shimano redesigned the Curado series of casting and spinning rods with power and versatility for the tournament angler. Now featuring Shimano's Hi...

Shimano designed the all-new Catana FE family of spinning reels with precision, power and performance for the budget-minded angler looking to get o...

Re-engineered for a whole new level of toughness, Super8Slick V2 combines a new 8-end, dense weave construction with the proven Enhanced Body Techn...

Featuring Jackall's Magnetic Center of Gravity system, the unique Pompadour topwater lure is designed with custom metal wings so it produces action...

The ultimate goal for the new IMX-PRO Series of bass rods is to provide the serious tournament angler with a broad offering of high performance, te...

The ultimate goal for the new IMX-PRO Series of bass rods is to provide the serious tournament angler with a broad offering of high performance, te...

Small water. Big rewards. Now more than ever, anglers are searching for new opportunities to explore the path less traveled. Avoiding crowded water...

Finesse anglers are all keyed in on finesse techniques. The Ned Rig has been filling livewells and cashing checks. A small plastic and jig head re...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in ...

The storied history of the Shimano Sahara continues in 2022 with the introduction of the Sahara FJ series of spinning reels. Designed for entry and...

Shimano didn't just design the new Nexave series of spinning reels to look good in hand, engineers built Nexave reels with form and function — and ...

For a day of fishing the whole family can enjoy, the Stimula series of spinning rods provide extreme versatility and are available in a wide range ...

Forged from over 30 years of Curado performance and durability, the new Curado 200 M inherits the latest Shimano reel technologies to provide enhan...

Continuing a legacy of pursuing reduced weight, lower start-up inertia and enhanced sensitivity, the Shimano Vanford A elevates the MagnumLite line...

This reputation for dependability and versatility prevails in the all-new Stradic FM, the newest addition to Shimano's CoreSolid lineup of spinning...

The redesigned Sojourn Muskie series of casting rods are performance-built with enhanced durability for anglers targeting Muskie with an assortment...

It's a tall task to redesign an industry benchmark for versatility and performance, so the Shimano team went to work developing the all-new SLX A s...