Lures, Hooks & Accessories

The all-new SLX series of rods provides anglers with a revamped and eye-catching aesthetic coupled with new Shimano rod technology to deliver tourn...

The all-new SLX series of rods provides anglers with a revamped and eye-catching aesthetic coupled with new Shimano rod technology to deliver tourn...

Swimming Grubs are all pre-rigged and combine round head jigheads with 3" grubs ready to catch any predatory fish.

Swimming Grubs are all pre-rigged and combine round head jigheads with 3" grubs ready to catch any predatory fish.

Invented in 1923, the Johnson Silver Minnow is the Original Weedless Wonder. Comes out clean and weed-free! Thirty-five degree wobble rocks back an...

Invented in 1923, the Johnson Silver Minnow is the Original Weedless Wonder. Comes out clean and weed-free! Thirty-five degree wobble rocks back an...

Invented in 1923, the Johnson Silver Minnow is the Original Weedless Wonder. Comes out clean and weed-free! Thirty-five degree wobble rocks back an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike "IKE" Iaconelli. Japanese influenced design provides an unbelievably natura...

The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike "IKE" Iaconelli. Japanese influenced design provides an unbelievably natura...

The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike "IKE" Iaconelli. Japanese influenced design provides an unbelievably natura...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates ...

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates ...