Lures, Hooks & Accessories

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag - ...

Arriving from its proving grounds in Japan, the battle-tested BT BAIT is now available in North America in both slow-sink and floating models. The ...

Invented in 1923, the Johnson Silver Minnow is the Original Weedless Wonder. Comes out clean and weed-free! Thirty-five degree wobble rocks back an...

Invented in 1923, the Johnson Silver Minnow is the Original Weedless Wonder. Comes out clean and weed-free! Thirty-five degree wobble rocks back an...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The LIVETARGET Fleeing Shrimp soft lure, bristling with three-dimensional anatomical features, is rigged on a custom jig head and armed with a stro...

The Sunfish family of baits was developed for anglers with a passion for cranking. The natural shape and profile, color schemes and swimming action...

The Sunfish family of baits was developed for anglers with a passion for cranking. The natural shape and profile, color schemes and swimming action...

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have...

The Frog Popper is making waves, literally. Spitting and popping across the surface, the sound and surface commotion calls fish in from a distance....

The Flutter Shad mimics a Shad fluttering in distress. The Inner-Core produces a vibrant flash, the feather hook creates drag and holds the hook in...

The LIVETARGET Fleeing Shrimp soft lure, bristling with three-dimensional anatomical features, is rigged on a custom jig head and armed with a stro...

Find the Little Cleo Casting Spoon - Gold near me.

Find the Johnson Beetle Spin Nickel Blade | 1/4 oz | 2in | 5cm | 4 | Model #BSVP1/4-BYS near me.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Find the Johnson Beetle Spin Nickel Blade | 1/4 oz | 2in | 5cm | 4 | Model #BSVP1/4-FOCF near me.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and w...