Lures

Swimming Paddletails are all pre-rigged and combine round head jigheads with 2" bodies ready to catch any predatory fish with their lifelike, irres...

Swimming Grubs are all pre-rigged and combine round head jigheads with 3" grubs ready to catch any predatory fish.

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag - ...

Swimming Paddletails are all pre-rigged and combine round head jigheads with 2" bodies ready to catch any predatory fish with their lifelike, irres...

Swimming Grubs are all pre-rigged and combine round head jigheads with 3" grubs ready to catch any predatory fish.

Swimming Grubs are all pre-rigged and combine round head jigheads with 3" grubs ready to catch any predatory fish.

The all-new SLX series of rods provides anglers with a revamped and eye-catching aesthetic coupled with new Shimano rod technology to deliver tourn...

The all-new SLX series of rods provides anglers with a revamped and eye-catching aesthetic coupled with new Shimano rod technology to deliver tourn...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Swimming Paddletails are all pre-rigged and combine round head jigheads with 2" bodies ready to catch any predatory fish with their lifelike, irres...

Arriving from its proving grounds in Japan, the battle-tested BT BAIT is now available in North America in both slow-sink and floating models. The ...

The Shimano BT Spin is a solid-swimming tailspin that can be fished in a variety of situations while leveraging assorted retrieval cadences and sty...

Find the Little Cleo Casting Spoon - Gold near me.

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have...

The Frog Popper is making waves, literally. Spitting and popping across the surface, the sound and surface commotion calls fish in from a distance....

The Flutter Shad mimics a Shad fluttering in distress. The Inner-Core produces a vibrant flash, the feather hook creates drag and holds the hook in...

The LIVETARGET Fleeing Shrimp soft lure, bristling with three-dimensional anatomical features, is rigged on a custom jig head and armed with a stro...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and w...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and w...

Find the Johnson Beetle Spin Nickel Blade | 1/4 oz | 2in | 5cm | 4 | Model #BSVP1/4-FOCF near me.

Find the Johnson Beetle Spin Nickel Blade | 1/4 oz | 2in | 5cm | 4 | Model #BSVP1/4-WRD near me.