Lures

Youth anglers no longer have to use their parents' or grandparents' fishing gear! Shakespeare Amphibian combos provide the perfect option for youth...

The Classic Mustad treble hook range has been an all time favorite with fishermen all over the globe. It is a great and reliable replacement hook f...

The Slow Death Aberdeen Hook is an Aberdeen style pattern with a special kinked shank that, when threaded with half of a nightcrawler/earthworm and...

The forged Egg / Caddis is a strong and reliable hook made for Egg and Caddis larva patterns. The kirbed hook point makes for easy hookset and hold...

This classic forged down eyed hook is an all-time favorite for tying most dry fly patterns. It is a strong and reliable hook ready to catch that fi...

This very strong, 3X extra heavy wire, down bend eyed hook, is the perfect choice for tying a great variety of larger nymphs and wet flies. It is m...

The straight eyed, long curved hook is perfect for long curved nymph patterns targeting Brown Trout, Rainbow Trout or Grayling. The Mustad Signatur...

This extra long, down eyed, streamer, grasshopper and bucktail hook is the perfect choice for tying big fish imitations, targeting early season fis...

The Mega Bite Worm Offset Shank Hook is designed for soft large plastic worms. It is a perfect setup for free water fishing with the hook exposed. ...

The Mustad Double Live Bait/Liver hook features a 1X extra long shank to accommodate liver, shrimp and live bait. The build in safety pin will secu...

Fighting a record catfish excessing the 100 lbs. mark demands a serious hook. Catfish are extreme hard fighters, putting a strain on all your gear ...

The LIVETARGET Fleeing Shrimp soft lure, bristling with three-dimensional anatomical features, is rigged on a custom jig head and armed with a stro...

The Sunfish family of baits was developed for anglers with a passion for cranking. The natural shape and profile, color schemes and swimming action...

The Sunfish family of baits was developed for anglers with a passion for cranking. The natural shape and profile, color schemes and swimming action...

Customize or refresh your LIVETARGET BaitBall Spinner Rig with the LIVETARGET BaitBall Spinner Rig Interchange Pack. The Interchange system makes i...

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have...

The Frog Popper is making waves, literally. Spitting and popping across the surface, the sound and surface commotion calls fish in from a distance....

The Flutter Shad mimics a Shad fluttering in distress. The Inner-Core produces a vibrant flash, the feather hook creates drag and holds the hook in...

The LIVETARGET Fleeing Shrimp soft lure, bristling with three-dimensional anatomical features, is rigged on a custom jig head and armed with a stro...

Swimming Paddletails are all pre-rigged and combine round head jigheads with 2" bodies ready to catch any predatory fish with their lifelike, irres...

Swimming Paddletails are all pre-rigged and combine round head jigheads with 2" bodies ready to catch any predatory fish with their lifelike, irres...

Swimming Paddletails are all pre-rigged and combine round head jigheads with 2" bodies ready to catch any predatory fish with their lifelike, irres...

Swimming Paddletails are all pre-rigged and combine round head jigheads with 2" bodies ready to catch any predatory fish with their lifelike, irres...

Swimming Paddletails are all pre-rigged and combine round head jigheads with 2" bodies ready to catch any predatory fish with their lifelike, irres...