Lures

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers...

Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of...

The redesigned Sojourn Muskie series of casting rods are performance-built with enhanced durability for anglers targeting Muskie with an assortment...

Quality and innovation for all. Inside the lightweight, compact body of the updated CAIUS are proven technologies like the Variable Brake System (V...

Find the Johnson Beetle Spin Nickel Blade | 1/8 oz | 1 1/2in | 4cm | 8 | Model #BSVP1/8-BCO near me.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates ...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and w...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into a...

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into a...

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates ...

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates ...

Swimming Paddletails are all pre-rigged and combine round head jigheads with 2" bodies ready to catch any predatory fish with their lifelike, irres...

Swimming Paddletails are all pre-rigged and combine round head jigheads with 2" bodies ready to catch any predatory fish with their lifelike, irres...

Swimming Paddletails are all pre-rigged and combine round head jigheads with 2" bodies ready to catch any predatory fish with their lifelike, irres...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent a...